TOPICS:
Session 1 -Fiduciary Duties and the 10 Things we see Plan Sponsors still not doing (or not doing right)
Session 2 - Stop Playing Mind Games
University of Buffalo, Buffalo, NY – Certified 401(k) Plan Fiduciary Program
July 21 @ 8:00 am - 2:00 pm
When
Tuesday, July 21, 2026
8:00AM - 2:00PM
(Program begins promptly at 8:30AM)
Location
University of Buffalo
Center for Tomorrow
125 Service Center Rd
Buffalo, NY 14228
CFT Ballroom
Contact
The Plan Sponsor University
[email protected]
855-755-4015 option 2
Eligibility
Registration is open to Plan Fiduciaries who serve as a Plan Fiduciary, for their company's retirement plan.
TPSU Program is not a function of the host institution
Resources
Download Agenda
Download Speaker Bio(s)
Download Driving Directions
"The use of this official seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval."
The Plan Sponsor University is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.
Agenda
Speaker(s)
Adjunct Lecturer
Alicia Malcolm, CRPC®, CRPS®
SVP, Senior Retirement Plan Consultant
UBS Financial Services
Alicia Malcolm began her career in the financial services industry in 2010. Based in Buffalo, NY, Alicia is a Senior Vice President at UBS Financial Services and a partner on The D'Aiutolo Malcolm & Associates Investment Consulting Group. Their group currently provides services to over 100 ERISA clients representing 60,000 working Americans and holds greater than $6 billion in Retirement Plan Assets across 13 states. Alicia is currently the President of the National Association of Plan Advisors (NAPA) and serves on UBS’s Financial Advisor Advisory Council.
Alicia graduated from The University at Buffalo with a Bachelor Degree of Science in Finance and Marketing, with a minor in Economics. Alicia has been recognized Nationally throughout her career being recognized as Forbes Best-in-State Wealth Advisors (2022-2026), Forbes Best-in-State Wealth Management Teams (2025-2026), Forbes Top Women Wealth Advisors Best-in-State (2020-2026), NAPA Top DC Advisor Teams (2021-2026), NAPA Top Women Advisors (2016-2025), and PLANADVISER Top Retirement Plan Advisors (2018-2026). She and her husband, John, have two English Labradors, Charlie and Jack, and one cat, Bob Scott. She enjoys almost any activity that takes her outdoors, including golf, running, hiking, biking and swimming.
Driving and Parking Directions
